Jay-Z ft. Swizz Beatz - On To The Next One

Below is Iceberg Slim's new video for "On To The Next One" featuring Swizz Beatz. Released right before midnight to usher in the new decade, followed by a performnace in NY, there was quite the buzz around this release. I remember when the album 1st dropped, this alongside "Reminder" was everyone's least favourite. How things have changed. Birds love this song.
I'm sure you've heard by now, all the hoopla surrounding this record in reference to evil rituals and praise. What do you think?
Is Hovi playing with the Devil, or is he simply playing the game right, feeding into the chatter that gets all y'alls knickers in a knot?
Think about it.